Public Relations,
Marketing & The LEEP
Marketing & The LEEP
HOW TO USE THE LEEP
If you're in marketing or public relations, you probably have a dictionary and thesaurus sitting on your desk. The LEEP rounds out the must-have, often-referenced tools of publicists and marketers. The 2014 LEEP the fourth calendar in the series.
Marketing Professionals reviewing strategy
How many times have you been listening to the news and heard the reporter say "Today is ______" and you could kick yourself because if you'd known it was that day, week or month, your client, an expert in that subject, could be making the rounds on the talk shows, getting quoted in the media or be the focus of a spectacular promotional event?
Of course you didn't know...the opportunity is lost. With the LEEP, it's highly unlikely that will ever happen again.
Listen, like you I make my living marketing and writing. I created this book because I needed it to do my job well and represent my clients well. I designed it around what marketing and PR people need to access quickly. It will make your job easier...not to mention make you a heck of a lot more fun at networking events. People love little random factoids and knowing what today is...it's a fabulous icebreaker.
One caveat of course. The LEEP deals with dynamic information and thousands of different sources and each date is therefore 'subject to change without notice.' Strikes, weather, disasters, wars and a litany of things can cause dates to move. Still, it's the closest thing you'll ever have to a crystal ball...and 1000 times more reliable.
Sources include the US and other nations' governments, the United Nations, various professional organizations, non-profits and NGOs, news stories, public and private institutions, websites and cultural customs. We've also included current events as they unfold, events we feel will continue to impact culture, commerce and society including the major uprisings in the Arab Spring, major disasters and Occupy Wall Street movement.
If your community has a large population of one or more ethnic groups, you don't want to plan a promotion, event, fund-raiser or activity if a large portion of your community is marking a day or week with religious or cultural observances. For example, in Los Angeles, because we have a large Jewish population, you don't want to plan important events, fund-raisers or promotions during Passover or the Jewish Holy Week because a lot of people, even if they're not practicing do observe these weeks with family. This is one lesson you don't want to learn the hard way. It costs a fortune!
You can be using your LEEP in five minutes. Whether you purchase the paperback or one of the digital versions, you'll receive the PDF version immediately as a download. As a marketing or PR professional, this book is going to save you a ton of time.
Want more ideas on how to LEEP?
See:
Bloggers & Journalists
Executives & Educators
Media Sales & Promotions
Marketing Professionals reviewing strategy
How many times have you been listening to the news and heard the reporter say "Today is ______" and you could kick yourself because if you'd known it was that day, week or month, your client, an expert in that subject, could be making the rounds on the talk shows, getting quoted in the media or be the focus of a spectacular promotional event?
Of course you didn't know...the opportunity is lost. With the LEEP, it's highly unlikely that will ever happen again.
Listen, like you I make my living marketing and writing. I created this book because I needed it to do my job well and represent my clients well. I designed it around what marketing and PR people need to access quickly. It will make your job easier...not to mention make you a heck of a lot more fun at networking events. People love little random factoids and knowing what today is...it's a fabulous icebreaker.
One caveat of course. The LEEP deals with dynamic information and thousands of different sources and each date is therefore 'subject to change without notice.' Strikes, weather, disasters, wars and a litany of things can cause dates to move. Still, it's the closest thing you'll ever have to a crystal ball...and 1000 times more reliable.
Sources include the US and other nations' governments, the United Nations, various professional organizations, non-profits and NGOs, news stories, public and private institutions, websites and cultural customs. We've also included current events as they unfold, events we feel will continue to impact culture, commerce and society including the major uprisings in the Arab Spring, major disasters and Occupy Wall Street movement.
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Use it to generate more revenue.
If an organization has set aside a specific month, day or week, find out if additional co-op dollars are available from manufactures to capitalize upon that event. Check with the regional managers of companies and organizations that are affected by the special event. Often they will have funds set aside to increase awareness that you can use to develop a promotion or event dovetailing with the national or international event.
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Use the calendar for advertising and promotional planning with agencies and individual companies.
Most marketing is planned 6-18 months in advance. Traditionally, fiscal years begin in September and budgets are finalized in July and August for the next year. The heightened awareness due to the PR push will make their products/services more desirable during that time.
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Use it to bring in new clients.
The calendar is a tremendous icebreaker for new business development and a great strategy for securing that first meeting.
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Use it to plan your own PR push for new products and services.
For example, if you are releasing a book on diabetes, October and November have several weekly, daily and monthly events designed to bring awareness to the public about diabetes maintenance, treatment, avoidance and living with the disease. This would be the ideal time to plan a book tour.
If your community has a large population of one or more ethnic groups, you don't want to plan a promotion, event, fund-raiser or activity if a large portion of your community is marking a day or week with religious or cultural observances. For example, in Los Angeles, because we have a large Jewish population, you don't want to plan important events, fund-raisers or promotions during Passover or the Jewish Holy Week because a lot of people, even if they're not practicing do observe these weeks with family. This is one lesson you don't want to learn the hard way. It costs a fortune!
You can be using your LEEP in five minutes. Whether you purchase the paperback or one of the digital versions, you'll receive the PDF version immediately as a download. As a marketing or PR professional, this book is going to save you a ton of time.
Want more ideas on how to LEEP?
See:
Bloggers & Journalists
Executives & Educators
Media Sales & Promotions
